As the world becomes more connected, the importance of community managers continues to increase. Global brands promote their products to common companies connect with their members, so the need for skilled community managers are increase very fast.
What are the responsibilties of a community manager in company.
The work of community manager is to develop and manage the community. Their responsibilties are build, grow and manage the company community online and attract with customers through social media.
What is a community manager?
A community manager is a professional faithful to care and maintain relationships by a brand audience, at online and also in offline. Their main focus is on advance engagement and grow with a community, many time by some activities like make easy discussion, create and share important content, watch social platforms, and direct user care. They play a important role to connect users by the brand by know their needs, decrease talk, and manipulate data understanding to increase reactions and plans.
Community managers perform a broad range of duty, all draw to support a united community. Their mission is to setup a overall and attractive condition where members feel attach, change ideas, provide feedback, and make relations not with the brand but also by each other.
What totally fit as a community? Brands may be responsible to control various online communities, it includes:
- Social media platforms:One of the most common form of online community management is guide a brand relations on platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. This customize reply to your comment or Tweet. It is natural from a community manager.
- Online forums: Community managers are found many time design and run discussion on platforms such as Reddit, Quora, or Stack Exchange. These places are design to offer users a true environment for ask a question and attractive in topic form relations.
- Customer feedback platforms: Some companies depend on customer feedback platforms, such as IdeaScale and UserVoice, to control their online communities. These tools may not close to many users, they work as mportant channels to gather valuable awareness, product feedback, and advice directly from the community.
- Branded online communities/ Fan groups: Finally, brands with loyal followers create fan groups or brand online communities. Commonly deliver via an app or by brand platform, this is place fans can share stories and access complete content, special discounts, and other improves. Important examples of fan groups are Nike Run Club, Lego Ideas, and Harley Owners Group.
For the common internet user, community management control not look like the most important role in digital marketing, but it is clearly one of the most important. Online communities open up new direction for success and relation for both originals and companies.
Businesse benefit from online communities by improve brand visibility and gather original feedback from their customers. For personal, community management offer a vital career with various and fruitful chance.
Important skills for community managers
Work as a community manager, you need some important skills.
Communication:
Community managers require excellent communication skils, equally written and communication. They must effectively attract with customers, social media users, and team members. In agencie it is important to understand clients business aim and expectations, anyway of their industry or skills.
Problem Solving and competition management:
As a community manager you will face daily challenges direct by community members, so strong problem solving and conflict resolution skills are important . Handle tough situations and deal with difficult customers require the ability to believe on your feet and stay calm to resolve issues from increase.
Creativity:
Creativity is important skill for a community manager, as they need to craft attarctive content and understand what will repruduce for various audiences. When second sigh is not enough, leverage data-driven awareness become important to meet audience needs and expectations.
Passion for the topic:
A strong interest in the community content is a significant advantage for community managers. For example someone passionate about cars are not naturaly fit into manage a fire community share zeal helps forward real connections and make sure the content talk with the audience.
Technical skills:
Technical skills are also important for community managers, include knowledge of social media platforms, management tools, and analytics software. You don’t need to tech expert, have a solid understanding of HTML and graphic design software can be a valuable benefit.
Community management Plans
Community management plans refer to the methods that community managers use to grow and raise their communities. These plans are different based on the community goals, there are common steps that many community managers follow.
- Establish clear goals: Start with explain your community goals. Your goals range from improve engagement and make sales to increase brand awareness or address main needs, such as minimize customer support questions.
- Create attractive content: Community managers need always plan and create fresh content. This could require blog posts, videos, or other forms, with each piece design to attractive, educational, or nice.
- Inspire user generated content: Manage a community alone may be very large, so many plans include inspire user-generated content, such as photos or videos. This reduce the content creation load for managers and add the benefit of truth, as users many time find content created by their focus more fit.
- Check and calculate community activity: Similar to other digital marketing uses community management depend on check engagement to control what plans are successful. We will discuss it in detail at next session.
- Continuously improve the community: Community managers should repeatedly find ways to improve their community. This mean introduce new features, manage events, or create partnerships with influencers and brands.
Of course this is just a shot, and plans are always include. It is important to stay update on the latest trend in community management to keep up with changes.
Community criteria and analytics
In portion 3, we talk on the value of observe community activity to make less future efforts. Now we will take a close look at this process.
Community managers use many criteria and analytic methods to rate the success of their plans.
- Engagement criteria: These criterias measure community project, such as the size of comments, likes, shares, and other relations.
- Reach criteria: These criterias show the size of a community, like the number of followers or subscribers. They help community managers to control if they are correctly connect with their target audience.
- Sentiment analysis: Sentiment analysis focus at the reactions and view point convey by community members in comments, reviews, and feedbacks. It help community managers to mark sorrow or irritation, so they can take careful steps to mark and solve problems.
- Conversion critera: These criteria rate how correctly a community provides to business results. Example: track website traffic, lead generation, or sales, depend on the community specific aims.
- Social listening: This include track brand or product raise on social media. It help community managers to accept trends that can be utilize to increase community bond and make more relation.
Track and analyze these criteria allow community managers to modify their plans, lead to improve results for the brand and a more attractive community.
Profession tracks in community management
Community management provide a many types of profession tracks. Professionals in this field can work with large companies, appears startups, non profits, or in agency that provide community management helps to other companies.
Also some community managers focus on target market like healthcare or technology, while others focus on promote fix products, services, or community notice.
The field of community management is active and offer infinite talent for career build up. For most first job role, a bachelor degree is normally need. While degrees in communication, marketing, or similar fields are perfect, any degree can be fine if you display passion and zeal for the work.
Community management provide many fix roles, such as Social Media Manager, Community Engagement Manager, and Content Manager, to name a few. If you are plan for the endless, it is important to search these roles in more detail to understand the steps need to advance in your select career path.
Next steps
In this post, we have search the question: What does a community manager do? We find the role focus on advance communities of people with share attract, values, and goal, commonly promote a product or increase brand loyalty.
To srart a career in community management, you want to start by join a digital marketing course. Obtain practical experience through sign up to handle a social media account or a online community for a local relisf is another good way to start. But, you build your own online community exactly a personal passion or interest.
Finally, remember the power of networking. Attract with other community managers from industry events or join companies like the Community conference can help you to build up connections and stay update on the latest advance in the field.
Interested about digital marketing? Register for this free 5-day digital marketing short course, or check out at the following guide to broad your knowledge:
- The Digital Marketing Career Quiz: Which Position Suits You Best?
- What Does a Social Media Manager Do on a Daily Basis?
- 2025 Guide to Digital Marketing Salaries.